Extra samples

Thank you for reviewing! I have included some work that showcases my broad spectrum of experience executing on digital, print, video, and packaging.

Mylan

Lead Art Director for this pharmaceutical manufacturer. Several campaigns focused on different business units. In one campaign we called “Reflections”, I had the opportunity to work with A-List shooter Jeff Sciortino —a super nice guy—in which we humanized the point of contact for a variety of products, from injectables for oncology to the blister packs administered at the hospital level.

Abbott Sellsheets

Obagi

Managed the visual brand for this skinceutical client. Over two years, we completely transformed a massive 200-product static site, and with a small team we made it responsive. We added new functionalities such as an interactive product finder, a library of how-to videos, a robust blog and a virtual transformation experience.

Trintellix (vortioxetene)

The MDD (Major Depressive Disorder) treatment market is flush with parity products. Strategic research showed that non-mood depressive symptoms are almost as prevalent as mood symptoms - chiefly, cognitive symptoms like concentration. That was our in to get HCPs to think beyond mood.

Zuplenz (Ondansetron)

Led the team to create a brand from the ground up. Through an extensive process, we guided Zuplenz to a campaign that positioned this oral antiemetic's novel administration to compel HCPs to write more scripts of this patient-friendly drug. 

USL261 (midazolam)

Codename for a pipeline drug, administered as a nasal spray, thereby crossing the blood-brain barrier as quickly as possible. This benzodiazepine-class drug was being developed for marketing to parents and caregivers of children with epilepsy, and we wanted to speak to the moment they all fear, without preying on that same fear, all while “showing the solution”. This campaign image won over the hearts of our client; though I don’t think this drug went to market in its current form.

Albuquerque Convention and Visitor's Bureau

Shot over three weeks at 32 locations, this long-form video showcases everything amazing, beautiful and captivating about the city that is more than a mile high. We worked with a composer to create a custom arrangement for seven local musicians, from traditional mariachi, to a jazz quartet, a Native American Flutist - even some rockabilly - all to the same tune. That wove a tapestry only fitting to the eclecticism that is Albuquerque, NM.

Bicycle Safety Billboard

One of the agency's dear friends, an avid bicyclist, was lost to a collision with a motorist. We created a simple message to drivers that bicyclists are simply too easy to miss until it's too late.

Anti-Smoking Campaign

Teenagers, being all-knowing and hardened against anything resembling advice, were served these pre-roll ads that vied for their attention with a bit of campy random.

Sonic Summer Packaging

CNN Sports Illustrated

Digital Lightwave Product Brochure

 Designing a brochure for an enterprise-level target audience. This telecom equipment company needed print collateral to showcase their equipment, while reminding the audience that Digital Lightwave is an expert in the field.